It is no secret that a lot has changed over the past few years and digital marketing is not an exception. Even though COVID-19 put the world in danger, the disease has increased the speed of digitalization to an exponential rate.
With 74 percent more Singaporean shoppers buying online, this shift in the way consumers shop has made numerous businesses struggle to survive.
They needed to adapt to the “new standard” and adjust their strategies to market their products and services effectively in the present environment.
2022 may be halfway into the year, but there’s still plenty of time to master the top eight trends in digital marketing and incorporate them into your existing business strategies. Check out this article to learn what the year 2022 holds in terms of digital marketing.
8 Marketing Trends in Digital Media You Need to Know By 2022
Read on to find out more about these trends in digital marketing in 2022!
1. Visual Search
Technology advancement has led to a point where users can search for and gain knowledge about an object they encounter by uploading their image to Google’s search engine.
No matter what it is Google, Yahoo! or Bing search engines today provide visual search. The feature makes use of the technology of image recognition to determine the object within the image that users uploaded and produce several relevant results.
To keep up with this new trend in marketing it is essential to improve the images of your products. Here are some tips on what you must follow:
- Include alternative text
- Save a descriptive filename
- Include an image sitemap
- Use the correct image size and format.
2. Shoppable Posts
Today, consumers can buy directly through social media platforms such as Facebook or Instagram. To create a post that can be purchased online, business owners of e-commerce can include shoppable tags to any Social Media marketing strategy, including price and product descriptions that are brief.
Instead of visiting an online retailer’s website This exclusive feature on social media lets customers buy products advertised on social media advertising campaigns that they’ve encountered in their news feed.
More than half the world’s population making use of social networks, and posts that can be purchased are a trend in digital marketing that will not fade away. You can expect more shoppers to shop through social media as an increase in the average use of social media.
3. Gamification
Another new trend in digital marketing that has been gaining popularity for a while is gamification. By using video game elements for digital marketing, interaction as well as communicating with clients becomes more fun.
Because the age of the consumer is advancing as time goes by, the game is a great option to reach younger buyers and stand out from your competitors.
Below are some helpful tips to help you improve your digital marketing campaigns that use gamification.
- Game mechanics should be easy to understand
- Make a feeling of urgency by incorporating the countdown
- Offer better rewards to motivate players to advance
- The whole game should be fun, which means players will be able to enjoy it for an extended period of time
4. Marketing Automation
Marketing automation, also referred to as automated marketing technology is another trend in digital marketing that has proven to be a huge aid to employees.
By letting marketing automation handle the tedious and repetitive tasks on behalf of employees They will have more time to concentrate on other areas of business.
Digital Web Agencies that make use of marketing automation run more efficiently than other companies, as they have experienced almost no human errors. Below are some methods to utilize marketing automation.
- Automatically create and build an email list.
- Contact lists for segments based on the type of behavior, interest, as well as other characteristics.
5. Chatbots and Virtual Assistants
With the rapid pace of life, customers are expecting a fast response from companies. Think about using chatbots or virtual assistants instead of responding to each client one at a time.
Both are types that are artificial intelligence (AI) that applications for messaging assist businesses in interacting, connecting and connect with customers who are not in the office or busy to respond.
When you are using chatbots and virtual assistants as a part the customer support, you need to ensure that the responses are as natural and natural as you can.
6. UGC stands for User-Generated Content. (UGC)
User-generated content is the content created by customers that showcase their appreciation and love for brands. Sharing and publishing images video reviews, recording audio online, are just a handful of instances of UGC.
The more that customers contribute UGC more often, the better their reputation and SEO will grow more prominent, which will boost their online visibility, helping to rank better on search engines.
7. Content Marketing
While content marketing isn’t something new, it will be an integral part of the trend towards digital marketing by 2022. Content creation in digital form such as blogs, videos or posts on social media is what keeps clients interested and encourages them to act.
Here are some key factors in the field of content marketing:
- Determine your target audience
- Use language effectively
- Include recent events
- Provide accurate and reliable information
8. Mobile-First Design
In the last few years the amount of time spent on mobile devices of the average consumer has grown to 70 percent. People are having more time surfing the web and watching online videos, and even shopping for what they want on their phones.
If your website’s users experience on mobile devices isn’t great, most likely, your potential customers will go elsewhere and look for a store which offers the same services.
Don’t lose sales by having an adaptive design for your online store as it adapts to the device of the user.
